We are excited to feature one of the 2016 Inman Ambassadors, Anne Jones, in this week’s episode of our podcast. Anne has embraced video as a way to deliver engaging content. Listen in as she shares her story!
Our visit to Inman News’ Real Estate Connect 2014 in San Francisco uncovered many helpful tips and tricks. One of our favorites has to be the presentation below prepared by the folks over at Placester.com. We are big fans of the great content being produced there, as well as their WordPress website solutions.
Which of these leading real estate experts shared your favorite tip?
We are finally conducting workshops and training for Pinterest, the visual bookmarking site that has taken the social world by storm. Pinterest can be an effective relationship building tool and can also drive traffic to your site.
Check with your local Chicago Title Sales Executive to get a class scheduled in your area.
In the meantime, check out PinnableRealEstate.com. This site is run by Charlie Allred, a local broker, and she is a Pinterest expert!
The answer is one mouth and two ears.
The question? Why should we listen twice as much as we speak?
We took a little poetic license to create the above question, but it needs to be said. So many real estate professionals insist on selling, promoting and chest thumping online. As sales people, it makes sense. But it’s all wrong.
In our new world of 2-way conversations, the old school methods of blasting messages 1-way do not work. In fact, they hurt the reputation of those still doing it.
Conversations with prospects and customers are becoming the new norm. To have conversations, you need to listen. You need to know where to go to find the conversations to listen to. Where would your ideal client hang out online? Determine this and then listen! Find conversation starters and turn these interactions into relationships by sharing relevant content and eventually becoming a trusted resource.
It’s not rocket science…
It’s an important word in the real estate industry.
Relationships with clients.
Relationships with partners.
Relationships with technology.
Relationships with companies.
How often do you evaluate a new piece of technology or a possible new partner based on the potential value of the relationship?
For example, we still hear agents requesting information about building and maintaining a Facebook Business Page. Let;s turn on the relationship lens and see if there is value.
94% of those that click like never return to the page.
Without thousands of likes and hundreds of interactions per post, the posts on the page rarely, if ever, appear in the “likers” news feeds.
Given the two statements above, what are the odds of starting or maintaing a relationship with a FB page?
So, we should not waste time with a Facebook Business Page strategy and instead we should focus our time and efforts on relationship building activities.
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